Ganna Amin's profile

Venue Hotel - Brand Identity


venue
Brand strategy and brand identity​​​​​​​

The first branch of the Venue Hotel is located in Morocco, and it is proud of its Moroccan culture, which has always been and still is a melting pot of various cultures, so its architecture creates a distinctive beauty that attracts attention. Through this unique architecture, we managed to create a unique place where people from all cultures can meet, just as in Moroccan architecture.

Venue Hotel's expansion in Greece, Egypt, and other countries is aimed at providing exceptional customer service that makes every guest feel at home. Their brochures and posters provide visitors with an introduction to the country's history  and culture. Discover the country's flavors on our menu and find spaces to meet other guests and make friends


The strategy consists of a careful analysis of the brand, identifying the appropriate target audience, and a study of the market, to help the brand expand successfully, and build a strong visual identity based on this study. The identity is made up of the logo, branding, and supporting printed materials. The 'Bahia Palace' was the foundation of the identity, which is a symbol of Moroccan architecture. 


Project Name: Venue                                       Industry: Hospitality and tourism                                  September 2023

 


Hotel's posters & illustrations

One of the hotel's unique selling points is creating posters that express the spirit of the hotel and inform
visitors of the places they should visit.
Therefore, I worked to show this in distinctive and unique illustrations, and use them in the hotel’s visual identity.




Hotel's restaurant
The restaurant stands out by offering different and distinctive menus that reflect the traditional food of each town


Venue Hotel - Brand Identity
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Venue Hotel - Brand Identity

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