StreamFi is a limitless music streaming platform that prioritises both artists and fans. Designed to empower the creators and their communities with utility for music NFTs. Creators can make 95% more off their music NFTs through social tools, media services, and distribution partnerships.

The brand mark draws inspiration from a wave form connected by two interceptive quarter circle shapes either end, these represent the continuous transmission of audio that occurs in the streaming process via sending and receiving data between a remote server and device. In a clever addition to this, when rotated at 90º the logomark also doubles up as a letter 'S' for StreamFi. Utilising the logomark as the fundamental basis element, a completely new visual narrative was rewritten to provide StreamFi with a distinctive and truly unique identity. 

Our task was to rebrand StreamFi's identity and create a comprehensive toolkit to help build out a visual design system that felt energetic, youthful and would be dynamic enough to work across all brand touch points.