Graffiti.ai reached out to me to create a comic story for their presentation at the global T-Challenge innovation competition.

The comic story compares the shopping experiences of two customers: the typical one and one enhanced by the Graffiti.ai solution - the Instant App, which provides all the needed product information. According to the client, incorporating comics into their presentation was very well-received by the conference jury and attendees.

In addition to the comics, the client also wanted a more realistic representation of the customer journey. Accordingly, we created two videos to demonstrate how digital enhancements can elevate the shopping experience in a retail setting.

For this project, I first shot footage in the store, then tracked the mobiles in the footage, ensuring the indicators sticks to the products, and animated the remaining UI components.

These assets helped Graffiti.ai showcase their innovative ideas and win a "Solution Development" prize of T-Challenge 2022 .