Sí, es Michelob Hard Seltzer
In a time where everyone and their mother was coming out with a hard seltzer, there was a glaring lack of clarity about what hard seltzers actually were. Michelob Ultra seized the opportunity to provide clear answers to the common questions surrounding seltzers, such as "does it have alcohol?" "is it refreshing?" "is it light?" with one simple response: yes, it's Michelob Ultra Hard Seltzer.
Once the seltzer basics were clarified, it was time to stand out from the competition. To achieve this, we enlisted the talents of the renowned Mexican photographer and artist, Paloma Rincón. Her creative touch gave life to unique and entertaining content, each highlighting a distinct attribute of our seltzer lineup.
Videos
Stills
Behind The Scenes
See the process behind this project. A great crew was involved in making it possible across a full week of hard work on set. This is how the magic was made.
