Surpplax
PT.
A Surpplax é uma plataforma de negócios que busca empresas no qual possuem ativos excedentes e que queiram disponibilizá-los para venda e recolocação no mercado.
Já o nome Surpplax é derivado do termo "material excedente" em inglês (surplus assets), o X no final é um multiplicador. Para a identidade visual se mostrou necessário um símbolo forte e marcante, seu formato com linhas retas, curvas e diagonais transmite modernidade e tecnologia. Também foram feitas algumas modificações na tipografia principal para trazer mais personalidade para a identidade visual, finalizando com uma paleta de cores ousada e digital.
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EN.
Surpplax is a business platform that looks for companies that have surplus assets and want to make them available for sale and remarketing.
The name Surpplax is derived from the term "surplus assets", the X at the end being a multiplier. For the visual identity, a strong and striking symbol was needed, its shape with straight, curved and diagonal lines conveying modernity and technology. Some changes were also made to the main typography to bring more personality to the visual identity, ending with a bold and digital color palette.
The name Surpplax is derived from the term "surplus assets", the X at the end being a multiplier. For the visual identity, a strong and striking symbol was needed, its shape with straight, curved and diagonal lines conveying modernity and technology. Some changes were also made to the main typography to bring more personality to the visual identity, ending with a bold and digital color palette.
