Product Photography by Tyrique Minnegen
I was tasked to choose any product i wanted to do a shoot with, but the product could not be related to food in any way. The product i went with was Schweppes.
chweppes is a well-known brand of carbonated soft drinks that originated in London in 1783. The brand was founded by Jacob Schweppes, a German-born watchmaker and jeweler who established his company in the market town of Geneva in Switzerland in the 1730s.
Schweppes initially began producing an innovative process of creating carbonated water that he called “Geneva Aerated Water.” This led to the establishment of the Schweppes brand, which quickly gained popularity in England and throughout Europe. Today, Schweppes is sold in over 150 countries worldwide and is known for its high-quality, flavorful carbonated beverages. The brand’s legacy of innovation and quality has helped it become a mainstay in the global soft drink industry for over two centuries.
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A photography shoot can benefit Schewppes in achieving marketing goals such as increasing brand awareness, improving sales, differentiating from competitors, establishing consistency in brand aesthetics, and generating buzz. Visually showcasing its products can attract new customers and retain existing ones, thereby enhancing brand recognition and reliability. Sharing images on social media can lead to increased user-generated content. Ultimately, a photography shoot can positively impact Schewppes’ business outcomes.
