Oko Farm is a pioneering provider of fresh farm produce, catering to discerning customers who prioritize both quality and convenience. Renowned for its door-to-door delivery service, Oko Farm is on a mission to transform the food culture in Nigeria by making fresh, high-quality produce accessible to all.
Oko Farm's branding and logo were designed to embody its core values and resonate deeply with its intended audience: health-conscious individuals and families who value fresh, local, and sustainably sourced produce. The brand's vibrant green color palette symbolizes health and freshness, reflecting Oko Farm's commitment to providing nutritious and wholesome produce. The illustrations of Nigeria's staple produce—pepper, tomato, and onion—are carefully integrated into the design to give the brand a local feel while maintaining a modern aesthetic.
These elements are particularly effective in resonating with the audience because they evoke a sense of familiarity and trust. The use of common household produce in the branding not only highlights the local roots of the products but also reinforces the idea of fresh, home-cooked meals. The choice of the Open Sans font adds to the brand's welcoming and friendly personality, making it approachable and trustworthy.
Overall, Oko Farm's branding identity ensures that its identity is visually appealing, meaningful, and aligned with its mission to enhance the food culture in Nigeria.
