This story doesn't revolve around the unveiling of a novel brand or the launching of a revitalizing rebranding effort. Instead, it focuses on exemplifying the importance of understanding an established brand and delivering a seamless design evolution as the company grows.

The Sanitas Skincare brand is clean, clinical, and professional. Their voice is straight-forward and devoid of additives and unnecessary flowery marketing terminology. When it came to developing supporting visuals, they stepped away from the saturated world of fresh-faced models and focused on what was really important—the products. Product imagery is used across all of Sanitas' marketing collateral including package designs, point-of-sale sheets, brochures, retail signage, in-house displays, web banners, and
email campaigns.