Spreading Christmas Cheer: A UI/UX redesign for Santa's Secretariat
For over 60 years, La Poste, the French postal service, has partnered with Santa Claus to bring the magic of Christmas to children around the world. Santa's Secretariat in Libourne, France, receives over 1 million letters annually, each filled with dreams and wishes. To enhance this cherished tradition, I embarked on a complete redesign of the Santa Claus Secretariat experience, including a brand new website and Instagram page.
My goal was to create a captivating digital space where children can write and personalize letters to Santa Claus, while also offering engaging online activities and exclusive glimpses into the world of Santa's workshop.
The project was designed and developed mainly by myself, with the help of junior designers and in collaboration with developers. On this project, I worked as a product designer, UI/UX and art director. I proposed a new user experience and user interface based on the data and performance of previous years' sites, as well as on the results of user research and workshops organized with the children.
The centerpiece of the experience is the all-new digital letter, which allows children to unleash their creativity and write heartfelt messages to Santa. I designed the letter-writing process to be intuitive and magical. I also explore the redesigned website, packed with games, activities, and behind-the-scenes content that will keep children entertained throughout the holiday season.
The interface is designed with several layers of PNG images that can move with a parallax effect when scrolling. This creates depth and perspective in the interface. The overall look is inspired by Christmas traditions, creating a universe that represents Santa's office and the forest that surrounds it. Colors, shapes and patterns evoke the world of Christmas and create a festive atmosphere. The interface immerses the user in the world of Santa Claus, transporting him into a magical, fairytale world.
I designed the project's new Instagram page. The aim was to ensure a consistent visual identity across all platforms. I defined a structure and organization for the Instagram posts, taking into account visual harmony and the message to be conveyed. I also created templates for the different types of posts, using the website's graphic codes. The end result is an Instagram page that fits perfectly into the project's universe and offers a pleasant visual experience for users.
I also contributed to the interior design direction of Santa's office in Libourne.
My involvement consisted of: Defining the atmosphere and style of the office, in line with the world of Santa Claus and the Christmas spirit. Choosing the colors, materials, and furniture to create a warm and magical space. Supervising the layout and decoration of the office. My goal was to create a magical place that would transport children into the world of Santa Claus and offer them an unforgettable experience.
Agency: Havas Paris Client: La Poste 2023
Lead Designer UX/UI: C.Boscher
