Marina Makarova's profile

Brand identity country houses "OGONËK"

OGONËK are country houses, with daily rent. 

in the logo, it was necessary to convey that this place is about moments and emotions received thanks to a comfortable and high-quality vacation in a country house, where you can go for a couple of days at any time of the year.

If you look closely, all the details of the logo have irregularities. It's like the trunk of a tree that doesn't grow perfectly straight or like something carved into a tree. Such a metaphor emphasizes the closeness with nature and that the brand will use a lot of wooden parts. Also, the unevenness of the letters and signs create a very light, barely noticeable, playful mood, which emphasizes the playfulness of the name itself.
Brand identity country houses "OGONËK"
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Brand identity country houses "OGONËK"

Published: