The Good, The Bad and The Poultry
Adrenalism Theatre
An interactive outdoor theatre show in the form of a Western, in which three chickens and a turkey compete for a golden egg (and a pillow).
This social marketing campaign used Instagram Stories to advertise, and build consistent engagement with Adrenalism's outdoor theatre show. The show toured Scotland over several months.
The bright colour scheme and Western-themed fonts were approved by Adrenalism, who also provided the cartoon illustrations to be used in the designs.
With 3-4 stories posted per week, these designs kept their existing followers engaged, grew their social media presence and consistently got people across Scotland to come along and experience the shows.
"captured the humour of the project perfectly and represented the work exactly as we envisioned"
- Adrenalism team
