In an age of influencers, artificial intelligence, and Instagram filters, authenticity is a rarity. But, as a pure beer made of only barley, hops, and water, Windhoek wants to be the flagship of 100% real. So we showed off the the 100% real side of life for our OOH campaign. Unpacking unadulterated Windhoek consumption moments? That’s 100% real.
Art Director: Muhammad Gangat
Copywriter: Greg Lavagna
Creative Director: Steph Van Niekerk
Agency:TBWA
Photographer: Justin Dingwall
Production House: Lampost
