The purpose of this long-form assignment was to encourage potential channel marketing partners to see themselves in this SaaS success story. As part of a complete business development pitch, the conversion goal for this piece was to get the reader to explore a potential relationship with the principals and try the SaaS offering. This was a top-requested collateral piece among domestic and international sales reps.

My role for this assignment was to work with the sales team to define the audience and their conversion goals, conduct short, focused interviews with the technical experts, write the story, and wrangle final approvals from senior stakeholders.