This is a branding project where I should create my own business and I create the brand and identity, so I choose to create a department store.

 

The concept is that I want to create a department store who sell local products from music, fashion, books untill the cafe it self sells local coffee, so all about Indonesia.

 

Why sethithik? The name it self comes from Javanese language which means "minority", as a "minority" who rarely use a local products, I want to make this department store could change the local brand images to local people, so they start buying local products.