Jewellery print advertisements have largely stuck to the idea of glorifying the jewellery with beautiful models having lots of sparkle and dazzle around. This type of campaign incurs lots of expenses due to hiring of models, clothing & accessories, make-up and styling, studio and photographer charges.
Running on a shoe-string budget, this client wanted something really appealing within constrained cost. After hours and hours of brainstorming process, we decided to use stock photos of potpourri (dried flowers) and place our jewellery on it as if it is the real photo shoot.
The campaign stood out and looked brilliant on OOH hoardings and print advertisements receiving favorable responses from client's target customers.
Running on a shoe-string budget, this client wanted something really appealing within constrained cost. After hours and hours of brainstorming process, we decided to use stock photos of potpourri (dried flowers) and place our jewellery on it as if it is the real photo shoot.
The campaign stood out and looked brilliant on OOH hoardings and print advertisements receiving favorable responses from client's target customers.
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