The aim was to create a brand logo and a bottle design based on Klitschko’s name. It should not only catch people’s eyes, both in restaurants, bars and stores, but also serve as a foundation for future businesses.

The “Klitschko” brand stands for high-quality health- and fitness-products in the area of nutrition and equipment. Most importantly, it has to convey and underline Wladimir’s credo of a healthy mind and healthy body.

The truth is: water is essential to live! Thus, nobody should be fundamentally excluded.
Nevertheless, Klitschko wants to target people based on their mind sets and not on their gender, age or income. 
First it`s about those ones, who care more about their health and fitness than the average.
Secondly it’s about those ones, who appreciate good design, good taste and quality in production. They love new experiences, are open minded but also critical. They often look out for the “meaning” in products and brands. For them it’s not just about a nice brand name, but also about the story behind it.

Proposed bottle shape looks like dumbbell, strong as Klitschko. After mineral water use you can fill the bottle with water again and use it as a light weight, or sand (medium weight) or even iron pellets (heavy weight).

Design: U-R-A
Author: Evgeni Leonov

Location: -

Project Area: -

Client: Klitschko Management Group