Wallaroo New Range

WALLAROO - NEW RANGE

Packaging Design + Illustration

The brief.

Wallaroo has launched an absolutely fabulous new range of mouthwatering savoury snacks! Delicious crunchy giant corn kernels and tasty Peruvian fava beans. They even included exquisite dried apricots to their already amazing dried fruit range. And they have commissioned us once again to craft their new packaging!

We absolutely love Wallaroo's philosophy and unwavering passion for health and nature! So developing sustainable packaging is incredibly exciting for us as we are thrilled to have recently moved to our new studio-farm-lab, which has only strengthened our commitment to partnering with like-minded brands and individuals who share our values.

Great, getting back on track! Wallaroo’s exciting new product launch meant us simultaneously starting with two points in our creative process. On one hand, we needed to expand the playful colour palette of the original fruit range and create a new and clearly different one for the savoury range. On the other hand we also needed to create three new characters to represent the new products. Both, colours and characters had to visually communicate with the existing products.

We're absolutely thrilled to share our creative process on this fun project!

The Fruity Palette

Packaging main colour

We start with a base colour per pack and play with the other colours in the graphic details.

Apricot Character

Character and colour rough sketch

The Fruit Range

Rough packaging sketch

Going Savoury!

For the Savoury Range we crafted an earthy palette that contrasts the tropical/vibrant tones of the fruity range palette. At the same time we focused on maintaining the playfulness, and boldness that characterises Wallaroo’s brand.

Packaging main colours

Giant Corn + Fava Beans Characters

Character and colour rough sketch

The Savoury Range

Rough packaging sketch

Handlettering

We’re a crafty team by nature, and we love drawing not only characters, but letters. Wallaroo’s packaging project is the perfect set to show off our handlettering skills.

Detailed sketches + Final Artworks

Apricot - detailed sketch

Giant Corn - detailed sketch

Fava Beans - detailed sketch

Patterned textures

It's the detail that counts! To highlight the characters and bring texture to the packs we have designed a pattern that glues the design elements together

Challenge unblocked!

Both, the compostable and the recyclable packaging have a paper coating that gives a more natural uncoated finish. Packs are printed on a nine colour press meaning after CMYK we had five spot colours to use across each pack. The design process required careful planning to account for the new tones within the constraints of the printing system. We're thrilled with how final artworks turned out :)