Task
ESports in general is booming, not least due to the effects of Covid-19. Behind the industry is now a multi-billion dollar business on an international level. A fantastic opportunity for brands to position themselves and open new doors for brand communication. The task was to develop an idea how to become a significant part of the eSports racing community.
Idea
With OverTake we launched a new brand that bundles all relevant eSports racing topics. The content platform bundles news, tips, tricks and other relevant content. This is unique worldwide and positions OverTake as a first mover. Beyond the platform, the brand is extended in a digitally relevant way. Both into all social media channels and with its own content formats, such as "Nitro Nights". A specially created programme with its own studio, which reports three times a week on current topics. Always with interesting guests and celebrities from the entire eSports Racing world.
