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![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/587e0d179255063.64f6c0bb9e9a1.jpg)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a808a1179255063.64f6c0bb99f0a.jpg)
在西安那座
充满历史韵味的古都
三千一百年的建城史
见证了无数朝代的兴衰
在这片土地上的每一次兴衰
都被毫无保留地传承下来
朝代更替 礼制文化
在此地默默嬗变
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7e7952179255063.64f6c0bb969d5.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/20f506179255063.64f6c0bb9cbec.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6ed2b4179255063.64f6c0bb9f606.png)
标识设计以礼为序
结合当地悠久的历史文化
在感受人文的同时
延展人文礼制的意趣体验
标识的元素来源于
各个朝代具有代表性的器物
将古韵用现代的手法再演绎
展现出别样的魅力
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9a9e5f179255063.64f6c0bb99363.png)
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![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5919cb179255063.64f6c0bb973e9.jpg)
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![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/39a1aa179255063.64f6c0bba180a.png)
在标识设计中
融入序这一超级符号
强调序的内涵
呼应统一景观 建筑 精装的概念
标识与场地之间通过序来互相衬托
而人通过序了解项目的精神内核
从而被项目所吸引
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e1fa43179255063.64f6c0bb9b57f.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/96ec27179255063.64f6c0bb98016.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e604ec179255063.64f6c0bba0e20.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/47d424179255063.64f6c0bba420d.png)
品牌LOGO的燕子元素
以其在飞翔中所展现出万物变化的魅力
对应不同标识节点中不同燕子的姿态
借以描绘出万物
无时无刻不在变化的状态
标识立牌的细节之处
是对历史感与品质感的强调
抛弃更能突显时间沉淀的做法
雕刻镂空背衬的工艺
将历史与现代完美融合
最终呈现出古为今用的别样美感
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f045f1179255063.64f6c0bba2db8.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a144a7179255063.64f6c0bb9d60d.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d80614179255063.64f6c0bba3838.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/bf6b2f179255063.64f6c0bb9a8ba.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fd2ac3179255063.64f6c0bb9dfee.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/9f8c2c179255063.64f6c0bb96038.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/034441179255063.64f6c0bb9bfbd.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ab1463179255063.64f6c0bba9fe9.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/61ad9e179255063.64f6c0bba6f7d.png)
在西安这座古都的序曲中
标识设计如同一道亮丽的风景线
将历史与现代完美融合
以飞翔的姿态展现出万物变化的魅力
标识则在不同的场景中对应
不同的燕子姿态
景观 建筑 精装和标识
如同乐章中的音符
共同谱写着西安序的华丽篇章
历史的厚重与品质的追求
在这片土地上交织成一幅美丽的画卷
让人心生向往 流连忘返
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/096cb0179255063.64f6c0bba657a.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/287474179255063.64f6c0bbacc9c.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/47936a179255063.64f6c0bbab946.png)
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![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5041c8179255063.64f6c0bbaf768.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/207ea4179255063.64f6c0bbb1946.png)
每一处标识细节
都是对历史的尊重
以及对未来的向往
它们可以是一种符号
也可以是更是一种文化延续
悠悠千载亦如白驹过隙
在西安这座古都的序曲中
标识闪耀着独特的魅力
带给人们诗意的感动和遐想
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/774d91179255063.64f6c0bba8956.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/20dc1f179255063.64f6c0bbb0ceb.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1b1175179255063.64f6c0bba9698.png)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8c4330179255063.64f6c0bba5900.jpg)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5192fe179255063.64f6c0bbaee02.jpg)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/986dda179255063.64f6c0bbaac02.jpg)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c5e92a179255063.64f6c0bbad8a3.jpg)
![sign wayfinding Signage Logo Design Logotype visual identity Sigange](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c37687179255063.64f6c0bbb00f0.jpg)
-END-
项目地点:陕西-西安
项目名称:西安招商·西安序
项目业主:招商蛇口西安公司
标识设计:柏熙标识
设计团队:张燕琴、刘鉴、康逸馨、朱明杰、任诚、徐玥、王秋燕
建筑设计:汇张思建筑设计事务所 (上海)、基准方中建筑设计股份有限公司
景观设计:山水比德
室内设计:上海无间建筑设计有限公司
项目摄影:无有建筑景观摄影