作品名称 I 毛府·九年初
作品种类 I 白酒
创意总监 I 彭伟
设计师 I 周玉鑫
插画师 I 李郑昆
这是一款来自中国湖南韶山的白酒，创立于1870年。酒厂中有32口非物质文化遗产工艺小窖，酿酒用水取用地下30米深层矿泉水。
This is a Baijiu from Shaoshan, Hunan Province, China, founded in 1870. There are 32 intangible cultural heritage craft pits in the distillery, and the brewing water is sourced from deep mineral water 30 meters underground.
包装设计的灵感源自毛府酒厂本身。瓶身肩部图案，源自酒厂前身汤仁贵一品武官的御赐酒樽。瓶身造型中部的收腰设计，源自于1973年建成的水塔。瓶身下部的图案，是用现代化图案简约还原酒厂大门。在礼盒的设计上，采用中式的扇形结构。打开这瓶酒如同打开一把折扇，里面细腻入微的素描画，将酒厂与自然和谐共处的优雅酿酒环境娓娓道来。所谓好境酿好酒，好酒自然香，这幅画也暗含此意。
The inspiration for packaging design comes from the Maofu Distillery itself. The design on the shoulder of the bottle is derived from the imperial gift wine bottle of Tang Rengui, a military officer of the first rank, who was the predecessor of the distillery. The waistband design in the middle of the bottle shape is derived from the water tower built in 1973. The pattern on the lower part of the bottle is a minimalist restoration of the winery gate using modern patterns. In the design of the gift box, a Chinese style fan-shaped structure is adopted. Opening this bottle of wine is like opening a folding fan, with delicate and delicate sketches inside, telling the story of the elegant brewing environment where the winery and nature coexist harmoniously. The saying goes that a good environment brews good wine, and good wine naturally fragrance, which is also implied in this painting.
通过从上至下、从里到外的包装设计，展现了中国酿酒文化的博大精深，也展现了湖南韶山酒厂当地的风土人情，从而赋予了这款产品深邃的酒文化。
The packaging design from top to bottom and from inside to outside showcases the breadth and depth of Chinese brewing culture, as well as the local customs and traditions of Hunan Shaoshan Distillery, endowing this product with a profound liquor culture.
