Module
Strategy, Naming, Visual Identity, Packaging.
In response to the insight "I would like a smartphone adapted to my needs, with the possibility of improving and upgrading it in the future", Module was born, a company dedicated to the creation of smartphones which, with the help of AI, selects the modules necessary to adapt the smartphone to the user's needs.
In this way, the user can also modify or upgrade their smartphone by adding the different modules available (differentiated by their geometric shape, and highlighting their main use according to their colours).
BRIEF
The challenge was to originate a brand of mobile phone creation, as a reference in the future of mobile telephony, allowing the user to create and configure their device, combining technological and futuristic vision with the human touch that allows personalisation.
VISUAL IDENTITY
After creating the brand's strategy, it was merged into a new concept: "Made by modules."
This is represented in the logo by its symbol, using two modules that together form the brand's initial, but also in the different brand applications, with different modules appearing in each graphic space.
Additionally, the typography and colour palette reflect the brand's technological qualities and its vision for the future.
This is represented in the logo by its symbol, using two modules that together form the brand's initial, but also in the different brand applications, with different modules appearing in each graphic space.
Additionally, the typography and colour palette reflect the brand's technological qualities and its vision for the future.
PACKAGING
The various packages designed for the brand use the Module identity, combining simplicity and technology.
In addition, the invisible but differential part of Artificial Intelligence is shown through a subtle effect: A relief on the top showing the shape of the element, or its category (through geometric shapes).
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