This is the result of a project created for a CONMEBOL Libertadores competition, with the purpose of developing a naming and creative concept for the “fan fest” area of the Libertadores de América final in Rio de Janeiro in 2023.
The proposal was created in collaboration with the planning, writing, and creative team of the Develop Agency.
CONMEBOL Libertadores Competition
Proposal: Develop Agency
Art Direction: Renata Carlassara
Creative Team: Franco Vecchioli and Ana Clara Marques
Planning Team: Daniela Morimoto, Eduardo Carlassara, and Luiz Gustavo Ferraz
3D Design: Filipe Carvalho
