In my foundation year, I started a branding for an american burger diner called OMG - abbreviated for Oh My Gherkin, gherkins being a common topping within burgers.

 

For my final major project, I decided to elaborate and take the branding further, communicating a visual voice and character behind the brand identity. In order to portray a fast-paced environment and service, I incorporated the text message visualisations to tie in the abbreviations and energy of the brand. The final logo depicts a green gherkin pierced with a speech bubble with ‘OMG’ on dark grey skewer.

Thanks for viewing!