We submitted a rebranding project proposal for a local brand known as Nawar, titled 'What About Margarine?' Our aim was to highlight the non-dairy option of margarine and showcase how it could become a household staple, on par with traditional dairy butters.

My approach to typography was to infuse it with a bold and playful essence. Given that it's a small local brand, and considering that many others in the same category adhere to traditional and out-of-date design styles, we believed that opting for a completely contrasting direction could be a more exciting concept.