the right example
problem: Bulgarian Biodiversity Foundation have developed Terra Futura, a game that explains what a circular economy is and why it’s important to understand the connection between climate and economy.
problem: Bulgarian Biodiversity Foundation have developed Terra Futura, a game that explains what a circular economy is and why it’s important to understand the connection between climate and economy.
strategy: turn Terra Futura into a tool for eco activists to explain the climate-economy connection
insight: many of the big findings in history are because of a sudden, clear example
idea: compare Terra Futura to other big a-ha moments
insight: many of the big findings in history are because of a sudden, clear example
idea: compare Terra Futura to other big a-ha moments
execution: we created 3 illustrated key visuals, all using big findings throughout history brought about by a sudden, clear and simple example that helped people understand the world around them. humanity's understanding of gravity, volume and light all changed because of a single eureka! moment — not unlike the experience players have while playing terra futura.
creative director: angel iskrev
head of art: emanuela belovarski
accounts: sanya stefanova, katrin petrova
graphic design & illustration: bozhidar ivanov
copywriter: asya maradzhijska
jr. copywriter: zhivko bozdanski
head of art: emanuela belovarski
accounts: sanya stefanova, katrin petrova
graphic design & illustration: bozhidar ivanov
copywriter: asya maradzhijska
jr. copywriter: zhivko bozdanski
