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    What does content marketing mean to you? The practitioners — writers, project managers, animators and developers — offer their take. Join us with… Read More
    What does content marketing mean to you? The practitioners — writers, project managers, animators and developers — offer their take. Join us with yours? http://cdig.co/whatiscontentmarketing Monique Simpson: "Content is the means to tell a deeper story than marketing is capable of. Instead of writing the story you want to tell, try writing the story your audience wants to hear." Mack Garrison: "Use current trends and technological advances to deliver information catered to a targeted audience." Sarah Schmidt: "Try playing matchmaker between consumer and content." Ashley Wentz: "Answer questions with responses that are greater in value than your competitors." Brian Pace: "Express this value with stories, knowledge and substance." Michelle McGrier: "Get back to the heart of the matter, and connect business basics to the human experience." Nathan Mote: "Contribute helpful information to the world without the primary goal being an immediate sale." Cait Smith: "Be transparent and human-focused, understand that helping people rather than selling to people is the only long-term strategy for today's digital economy." Steven Keith: "Deliberately put the "show" in front of the "tell."" http://cdig.co/whatiscontentmarketing Read Less
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Agency: Centerline Digital (www.centerline.net)
Role: Animation/Illustration