IншыЯ
(The Others)
"ІншыЯ" (eng. — The Others) is a Belarusian youth organization. The organization's mission is to promote the development of an inclusive and tolerant society where everyone can be themselves and is not subjected to discrimination.
The goal of creating the brand identity was to present the organization as friendly and committed to positive change while also being serious and respected by its partners and donors. In the concept, we combined the image of experts who exchange knowledge and pass on their expertise to the new generation of youth in the fields of human rights, inclusion, and tolerance.
Simple geometric shapes and vibrant colors serve as a reminder that we are all different. Throughout the entire brand style, the figures maintain their "personal boundaries," not overlapping with each other but still remaining connected and creating interesting visual compositions.
Additionally, the brand identity incorporates somewhat serious illustrations. Their precise graphics and vibrant colors seamlessly fit into the organization's concept.
