In this upper level course, I expanded students' knowledge of basic design principals to create projects inspired by real world designs using Adobe Photoshop and Adobe Illustrator.

 

 

PROJECT: Absolut Vodka Ad
PROCESS: Students created a full-page magazine ad, emulating the long running campaign for the Absolut brand. 
GOALS: Learn how to seamlessly combine multiple images, manipulate photographs, understand print and screen resolution

Student Work: Genna Haseley
 

PROJECT: Portrait

PROCESS: Students chose a well known person and created three portraits of him/her. The first used large vector shapes in Illustrator. Next, they took that Illustrator file into Photoshop and edited in details to make a photo-realistic image. Lastly, they used either program to create a stylized portrait that accurately reflects their persona.

GOALS: Understand the differences between Illustrator and Photoshop, the benefits of each, and how to use them in conjunction with one another.

PROJECT: Christian Louboutin Shoe Ad Campaign

PROCESS: Students researched examples of existing campaign, worked in small groups to establish a theme, and designed magazine advertisements: one-page and two-page spread, both featuring the same imagery, edited to conform to dimensions.
GOALS: Work with other designers to develop creative concepts, use growing knowledge of Photoshop tools to achieve unique results, consider how images are interpreted in the context of a magazine.

PROJECT: Amnesty International PSA Campaign

PROCESS: My students researched the human rights violations that Amnesty International was currently working to expose and chose one. They created a cross-media campaign using the same imagery, edited to fit the constraints of each piece: 11x17 poster, 4x6 postcard, public installation mock-up, and 300x200px animated GIF

GOALS: Create a message that resonates with your audience enough to initiate action. Use all the tools learned this semester to compose a thorough campaign that would fit within the organization's brand.