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    The simple combination of beautiful photography and client quotations were united in this small booklet. Production was completely in-house. This… Read More
    The simple combination of beautiful photography and client quotations were united in this small booklet. Production was completely in-house. This booklet was the first iteration in a series, where services and industries were targeted with like-minded examples. Read Less
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Stunning photography and singing praises prove firm delivers vision, service, and quality results
 
The best advertising any company or organization can get is word-of-mouth commendations. When architecture firm 3north began to collect such praise from current and former clients, an idea was hatched to collect and share these accolades. The simple combination of beautiful photography (already acquired from project photo shoots) and quotations from project owners and managers were united in this small booklet.
 
Production of this half-page piece was completely in-house, and included printing, scoring, folding and saddle stitching. A full library of photography existed, with new photos added as project were finished, and quotations from clients were collected and cataloged. This booklet was the first iteration in a series, where services and industries were targeted with like-minded examples. Shown below is the "generalized" version, showcasing projects from the hospitality, education, and municipal areas.
An understated booklet cover
Brief introduction about the firm
Existing infographic communicating the services offered by the firm, paired with a photo of the office reception area
Each of the following spreads highlights a full page photograph and a testimonial from the client regarding expertise and competency. Here, an aerial view of the Bon Secours Washington Redskins Training Center accompanies a statement from a City of Richmond leader, complimenting the quick turnaround of the project and overall success.