TRT VOD Platform Launch
Tunnel Experience Design
An experience tunnel design was made complementing the design rationale of the main logo of tabii:
The design rationale found and written by the design agency SAFFRON CONSULTANTS is the following:
''Tabii opens up new ways to see an ever-shifting world from diverse perspectives.
No two people see the world in the same way. Rather than trying to change that, our design system elevates new perspectives, creating a visual language that helps to see the world anew.
It puts the audience at the centre of a kaleidoscope of diverse stories and genres. Core elements are never static, always dynamic and empathetic - a shifting lens to show us the familiar from a different point of view.''
-SAFFRON CONSULTANTS
In this design, main characters of the original shows by tabii were placed within the kaleidoscopic triangular spaces.
The physical construction of the tunnel consists of right and left walls made of LED screens where this design takes place, and mirror floor and mirror ceiling which reflects the side screens, thus the whole tunnel becomes a kaleidoscope.
