/ Made by; Anders Engen, Madeleine Skjelland Eriksen, Silje Nyløkken, Kari- Live Rønningen and June Sagli Holte
The brief was to choose a Norwegian product and adapt it to the Russian market. We choosed Norwegian dried Clip-fish. In Russia, they have something similar to dried Clip-fish, which is called Vobbla, and are eaten as snack together with beer.
We wanted to create a delicate product, and a package that people could reuse. Later on we went to Russia on a study trip, to get feedback on our package design. We heard that it might look a little too exclusive, since the buyers of Russian Vobbla weren`t those who had the most money. We were told that the product would fit perfect for restaurants, and for those with more money than the average.