🔴 Mi trayectoria profesional me llevó a Ecuador en busca de nuevos horizontes y experiencias. En ese viaje, tuve el honor de desempeñar el cargo de Director de Arte en Maruri Grey, la agencia de publicidad más creativa del país, que año tras año cosechaba premios y reconocimientos.
Durante mi tiempo en la agencia, colaboré en numerosas campañas, destacando especialmente una de gran relevancia y controversia en la que Burger King era nuestro cliente. En 1996, cuando McDonald's se estableció en Ecuador para abrir sus restaurantes, enfrentamos el desafío de comunicar de manera clara y contundente que Burger King seguía siendo el rey de las hamburguesas.
Para lograrlo, desarrollé anuncios de prensa a página completa, TV spots y creé la primera valla publicitaria vertical troquelada en Ecuador. El objetivo se alcanzó con éxito, y nuestras ideas fueron reconocidas con premios y reconocimientos.
🔴 My professional journey led me to Ecuador in search of new horizons and experiences. During this adventure, I had the privilege of serving as the Art Director at Maruri Grey, the most creative advertising agency in the country, consistently earning awards and accolades year after year.
During my tenure at the agency, I collaborated on numerous campaigns, with one particularly standing out due to its significance and controversy, where Burger King was our client. In 1996, when McDonald's entered Ecuador to establish its restaurants, we faced the challenge of clearly and convincingly conveying that Burger King remained the king of burgers.
To achieve this, I crafted full-page print advertisements, TV spots and pioneered the creation of Ecuador's first vertical die-cut billboard. Our efforts were met with success, and our creative work received recognition through awards and honors.
Durante mi tiempo en la agencia, colaboré en numerosas campañas, destacando especialmente una de gran relevancia y controversia en la que Burger King era nuestro cliente. En 1996, cuando McDonald's se estableció en Ecuador para abrir sus restaurantes, enfrentamos el desafío de comunicar de manera clara y contundente que Burger King seguía siendo el rey de las hamburguesas.
Para lograrlo, desarrollé anuncios de prensa a página completa, TV spots y creé la primera valla publicitaria vertical troquelada en Ecuador. El objetivo se alcanzó con éxito, y nuestras ideas fueron reconocidas con premios y reconocimientos.
🔴 My professional journey led me to Ecuador in search of new horizons and experiences. During this adventure, I had the privilege of serving as the Art Director at Maruri Grey, the most creative advertising agency in the country, consistently earning awards and accolades year after year.
During my tenure at the agency, I collaborated on numerous campaigns, with one particularly standing out due to its significance and controversy, where Burger King was our client. In 1996, when McDonald's entered Ecuador to establish its restaurants, we faced the challenge of clearly and convincingly conveying that Burger King remained the king of burgers.
To achieve this, I crafted full-page print advertisements, TV spots and pioneered the creation of Ecuador's first vertical die-cut billboard. Our efforts were met with success, and our creative work received recognition through awards and honors.
