Welcome to your Eatscation! Illustrated campaign for Uber Eats.
I was commissioned to illustrate Uber Eats summer campaign, consisting of a wide array of assets - from animated gifs and illustrated typography to spot and vignette illustrations. These were used in newsletters, taxi toppers, and even on the huge Uber billboard close to Yankee Stadium!
Below are a selection of gifs, animated by Wonderlust Media, for campaign partners including A&W Burgers and Pizza Hut.
Among other applications, these gifs were sent out in an E-mail campaign. For that purpose, they all had to fade out into a solid color, to seamlessly accommodate copy and CTA buttons that were placed below them. The E-mails were wrapped up at the bottom with vignette illustrations, to give the campaign a coherent look, and to add extra visual interest. Check out some mock-ups below, for Little Caesars, Dairy Queen, Wing Stop and Starbucks:
As you can see, they also feature an animated logo by Wonderlust Media, based on my typographic treatment of the title. Below are some of the variations of the logo, including a version for the French speaking Canadian market and an early sketch for a simplified version:
And here are all of the vignette illustrations lined up. I had a great time adding in little elements of fun in these, like the curious NY pigeons and the inquisitive squirrel:
I also made several summery spot illustrations (the client particularly loved the little crab!)
To wrap it all up, here's a breakdown of how the E-mails were built, using gifs, vignettes, typography and various other assets to make it all visually appealing:
Thank you for watching! I'd love to hear your thoughts in the comments!
