Autism Awareness Campaign Project
BRIEF

Create an ad campaign built on a solid concept that creates awareness of a specific social issue.
MY CONCEPT

My campaign focuses on Autism Awareness, targeting diagnosed and non-diagnosed audiences aged 18- 25, including university and college students and non-autistic and autistic adults.
I aim to raise awareness by including factual information on Autism and its symptoms and emphasising that not all disabilities are visible. My campaign will focus on the South African NGO Autism SA.
I have witnessed my friends on the autism spectrum be ridiculed or judged for their symptoms, which is why I chose this issue. I aim to educate people to avoid misunderstanding and judgment and promote acceptance and accommodation. My designs will be displayed on appropriate advertising media.
DELIVERABLES
Autism Awareness
Published:

Autism Awareness

Published: