Volkswagen Contortionists
All drivers have trouble finding on-street parking, and then face the additional challenge of fitting into the spot in one motion. To promote Volkswagen’s Park Assist feature as the solution to that issue, DDB set out to create a metaphor to illustrate the challenge. The result: contortionists—people who can wedge themselves in tight spots, much as Park Assist does for drivers.
VOLKSWAGEN
PARK ASSIST
DDB MEXICO Mexico City, MEXICO
CLIENT: VOLKSWAGEN
PRODUCT: PARK ASSIST
ADVERTISING AGENCY : DDB MEXICO MEXICO CITY, MEXICO
PRODUCT: PARK ASSIST
ADVERTISING AGENCY : DDB MEXICO MEXICO CITY, MEXICO
FERNANDO QUIROZ CREATIVE DIRECTOR
AUBER ROMERO CREATIVE DIRECTOR
ALDO RAMÍREZ COPYWRITER
AUBER ROMERO CREATIVE DIRECTOR
ALDO RAMÍREZ COPYWRITER
ALDO RAMÍREZ ART DIRECTION
RODRIGO GARCÍA SAINZ CENTRAL FILMS DIRECTOR
ALFREDO SÁNCHEZ/RAÚ SENTIES CENTRAL FILMS DIRECTOR'S ASSISTANT
MAURICIO FRANCINI CENTRAL FILMS EXECUTIVE PRODUCER
BETO CASILLAS CENTRAL FILMS DIRECTOR OF PHOTOGRAPHY
RODRIGO GARCÍA SAINZ CENTRAL FILMS DIRECTOR
ALFREDO SÁNCHEZ/RAÚ SENTIES CENTRAL FILMS DIRECTOR'S ASSISTANT
MAURICIO FRANCINI CENTRAL FILMS EXECUTIVE PRODUCER
BETO CASILLAS CENTRAL FILMS DIRECTOR OF PHOTOGRAPHY
