"IKEA ECO IDEA for a better life" was an assignment given to me by SoftUni Creative as a course project for the Graphic Design for Marketing course. A campaign idea had to be created with a basic key vision, landing page and social media carousel.
ISSUE: When we talk about sustainable lifestyle and conservation on our planet, that it seems difficult and no one doesn't believe he can do it himself change something especially, when related to home and daily commitments.
IDEA: IKEA has more and more products for sustainable living. The change to protect the planet is easier than it looks and starts with the little things at home. Everyone can be a part of sustainable living and change something. Every little step in your home helps the planet. Invite nature into your home and the nature will invite you for an unforgettable experience.
Give your ECO IDEA for a better life and let's keep TOGETHER our common home- Earth.
ACTIVATION: Buy a sustainable IKEA product with your IKEA Family card and with the accumulated special points, you can choose one of the magical natural attractions of Bulgaria. Your IKEA points can be converted into a free entrance fee to a landmark, a lift ticket or a one-day stay in a mountain hut. Share your ECO IDEA. Every small step is a change - let's together preserve our nature, our home, our Bulgaria.
KEY VISION- A3
LANDING PAGE
THANK YOU!
