Undergraduate Viewbook

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The Lehigh University Viewbook tells the Lehigh story through the brand lens of “Built for Tomorrow.” It covers a wide range of topics, including academics, unique programs and opportunities, student life and post-graduate success. The book features student profiles, and editorial stories about Lehigh students, faculty and staff. The goal of the viewbook is to gain prospective students’ interest in Lehigh, and to encourage them to visit campus and apply.

The viewbook uses photography to engage with prospective students. Images in this piece are shot through the course of the year, and reflect key brand platforms including interdisciplinary and hands-on learning, collaboration, and global perspectives.

The layout features student profiles at regular intervals, which are designed with pictures, quotes and easter eggs of information. These elements are used to communicate the student-life experiences and academic and professional opportunities available at Lehigh.

Colorful section openers and bold, graphic data visualization are used to help readers navigate, and engage with, the different types of content in the book.