Tsitsiridis Xristos
A jeweler of local tradition makes his presence in Chania inevitable. With the renewal of its identity, a single brand with multiple levels of interpretation was created. The monogram incorporates the original “T” and “X,”corresponding to the business name while highlighting the aesthetics of the diamond through the visual element at the top of the logo. The refreshed, simple identity image is shaped as the focal point of an immersive vertical layout, interacting with strict typography. Thus, the new logo is a sophisticated narrative that combines elegance with aesthetics.
