乐也星球是一个户外生活方式品牌，其总部位于深圳。
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SURE Design承担了乐也星球项目的VI整体设计工作。
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我们以乐也星球的文字作为logo设计的主体，乐也星球讨论的是户外生活的“方式”，而“方式”是一个非常宽泛的话题，它很难被具体的“物体”符号所概括，因此我们将乐也星球所指代的两个核心内容剥离出来，一是“户外”，二是“星球”。我们以绿色的圆球指代户外，绿色相对于表达水泥森林的黑白灰系，代表了自然、非人工的造物和植物的气息，代表了乐也星球所追求的从钢筋混凝土森林中短暂回避的遁世精神；绿色的球体当然也代表乐也星球本身，一个球体，一个绿色的星球，这自然是对于”星球“最直接的表达。
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主持设计师：张烁
项目设计师：吴帆
设计师：吴帆、胡靖彤（实习）
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内容：VI
客户：乐也星球
周期2022年7月-2022年8月
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Leye Planet is an outdoor lifestyle brand headquartered in Shenzhen.
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SURE Design undertook the overall VI design work for the Leye Planet project.
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We use the text of Le Ya Planet as the main body of our logo design. Le Ya Planet discusses the "way" of outdoor life, which is a very broad topic that is difficult to generalize by specific "object" symbols. Therefore, we will separate the two core contents referred to by Le Ya Planet, namely outdoor and planet. We use green circles to refer to the outdoors. Green, relative to the black, white, and gray series of cement forests, represents the natural, non artificial creations, and the scent of plants. It represents the spirit of seclusion pursued by Le Ya Planet, which is briefly avoided from the reinforced concrete forest; The green sphere also represents the planet itself, a sphere, a green planet, which is naturally the most direct expression of "planet".
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Principal Designer：Zhang Shuo
Project Designer：Wu Fan
Designer：Wu Fan、Hu Jingtong(internship)
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Content：VI
Customer：Leye Planet
Period：07.2022-08.2022
