Tiger Scream - Branding

Credits
Team Lead - Karlen Avetisyan
Motion designer - Lusine Akojian
Account Manager - Tatev Hakobyan
Creative Director - Elen Gasparyan
At Davel Creative Agency, we believe in seizing opportunities to make a positive impact. It all started with pupils buying frozen yogurts from Jefferson school. Recognizing the potential to enhance school spirit and make yogurts more catchy for students to buy, we were inspired to take action.
Our talented team embarked on a journey to create a captivating design that would elevate the school's branding. As we stumbled upon the plain white containers, the idea struck us randomly - why not infuse them with cuteness and relatability, keeping the froyo in mind? Thus, "Tiger's Scream" was born, featuring Jefferson's beloved mascot.
With carefully chosen colors, patterns, and a charming character, our aim is to make it endearing for students and staff alike. This is a gift to honor the school's 100th Anniversary and contribute to a brighter future through improved fundraising efforts and an increased sense of school pride.
Tiger Scream - Branding
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