RIVER SPIRIT GOLF CLUB
Come for the golf. Come back for the feeling.
In an industry like Golf, it can be daunting to step outside the lines and approach your messaging differently. Luckily, this team gave us total creative freedom to explore and break the rules.
BRAND IDENTITY | WEBSITE DESIGN | PRINT | SIGNAGE | DIGITAL DESIGN
BRAND IDENTITY | WEBSITE DESIGN | PRINT | SIGNAGE | DIGITAL DESIGN
We wanted to create something that still felt classic and nostalgic but with a fresh new outlook that felt welcoming and inspiring for newbies and pros alike.
“We know your name, not your par score” was a big part of our messaging and vibe.
Younger, diverse generations are becoming increasingly interested in Golf, and stuffy old boys’ clubs aren’t always conducive to this much-needed energy. We steered clear of anything pretentious and opted for friendly messaging, a bold-but-natural palette, an askew checkered brand pattern, and a series of vintage-inspired golf illustrations.
www.riverspiritgolf.com
Photography: @christopheramat
Photography Assist: @heyvian
Models: @haileycartier @mr_.sent
Makeup + Hair: @nicoledoesmakeup
Styling: @nat_sack
Creative Direction: @we.are.grant
Brand Strategy, Identity, Digital, and Print: @we.are.grant
Photography: @christopheramat
Photography Assist: @heyvian
Models: @haileycartier @mr_.sent
Makeup + Hair: @nicoledoesmakeup
Styling: @nat_sack
Creative Direction: @we.are.grant
Brand Strategy, Identity, Digital, and Print: @we.are.grant
