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    Brand positioning and Identity development for a law firm focused on matters of trusts and estates. SC&T brings clarity and discretion to their c… Read More
    Brand positioning and Identity development for a law firm focused on matters of trusts and estates. SC&T brings clarity and discretion to their clients and provides experienced, thoughtful counsel to individuals and families with accumulated wealth. We wanted our design to reflect those ideals and to for the brand identity to feel sophisticated, yet approachable. We developed a traditional (and timeless) logotype and introduced a modern sans serif (Canaro) for use in all other applications. A cool gray palette with additional warm tones create an understated, but sophisticated palette. Read Less
    Published:
Opaque foil stamp on Mohawk Loop Feltmark, Urban Gray.
Identity system with announcement card.
One color, Pantone 425 dark gray on Neenah Classic Crest, Antique Gray 130# cover and Solar Whiite (letterhead).
Announcement card and envelope.
Photography style complements the design style and color palette of the brand identity.
Brand positioning and Identity development for a law firm focused on matters of trusts and estates. Sojourner Caughman & Thomas brings clarity and discretion to their clients and provides experienced, thoughtful counsel to individuals and families with accumulated wealth. We designed the brand identity to have a sophistcated, yet approachable feel. The logotype uses a classical, timeless typestyle (Penumbra). We paired that with a modern sans serif (Canaro) which evokes a more modern and contemporary feel. A cool gray palette mixed with warm tones create an understated, but sophisticated palette.