Brand positioning and Identity development for a law firm focused on matters of trusts and estates. Sojourner Caughman & Thomas brings clarity and discretion to their clients and provides experienced, thoughtful counsel to individuals and families with accumulated wealth. We designed the brand identity to have a sophistcated, yet approachable feel. The logotype uses a classical, timeless typestyle (Penumbra). We paired that with a modern sans serif (Canaro) which evokes a more modern and contemporary feel. A cool gray palette mixed with warm tones create an understated, but sophisticated palette.