ID Visual Jandra Crosara | Visual Identity

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EN
About the brand
Jandra Crosara is a massotherapy brand that seeks to increase the well-being and quality of life of its clients through the benefits of relaxing massage and lymphatic drainage, providing a unique experience.

Objective
To develop a visual identity that transmits the values of lightness, seriousness and sophistication, positioning Jandra Crosara in the market and increasing the brand's credibility.

We developed this project highlighting the lightness and natural look of the brand, seeking references

in the touch, care and relaxing experience provided to the customers.

With a combination of two elements, the lotus flower symbolizes purity of body and mind, focusing on the brand's message of health in all senses. Just below, the hand, the main instrument of work, brings the touch and the association with massotherapy.

The font Hekate highlights the values of seriousness and elegance of the brand, at the same time that it has unusual traits, bringing personality to the logo. For the tagline, we chose Montserrat, a sophisticated and versatile typeface for its various styles and weights.

Nature is renewal, purity and lightness. The act of massotherapy also refers to sensations. Due to this, it was chosen a color palette with green, earthy tones and a brownish pink to add delicacy to the composition. These shades are also associated with the area of health and self-care.

Typography is the voice of the brand. We have established 2 fonts to make the communication more dynamic without changing the clean and sophisticated look. The font chosen for titles is Noto Serif Display, which will work together with Montserrat to create more combinations. Montserrat was defined so that texts are versatile and have good legibility. Both of them are available on Google Fonts.

EN
For the graphic elements, we tried to refer to daily massotherapy instruments, in an elegant way. A fluid pattern was created to symbolize textures of creams and oils. Illustrations of plants that help with relaxation were also defined, which can be found in essences and aromas.

In addition, these elements will be working together with a layout of square shapes; in its symbology, the square means solidity, sobriety, stability and order.