Chris L Hough: Metro-Atlanta Real Estate
Rebranding and Site Redesign in progress
Rebranding and Site Redesign in progress
It's been almost 2 years since Chris L Hough first relaunched his Real Estate business and it's time for an update. The previous designs were based off modifying a site template theme and evolved from there. Now I'm in the process of finalizing the logo and the front page of the new site.
As he's grown, Chris's site is more than just listings. He's now blogging about other topics that are geared towards home buyers and sellers as a way to increase his presence as an expert in the field.
The new site is much lighter than the existing (www.chrislhough.com). The goal this time was not just to lighten the site but also connect the new brand with his brokerage firm's logo and branding for better synergy.
The feature box is larger and now better setup to either display a featured listing or featured blog post.
I'm considering removing the Twitter feed and adding an image of Chris with a small intro so that his face is always on the main page.
The final new logo. Wanted something iconic to go with his name beyond just his image. This will allow more options in extending his brand through advertising. I choose Rockwell because of it;s solid slab serif style feeling strong and sturdy.
