Epson / Nintendo Partnership:​​​​​​​

I negotiated a partnership with Nintendo to promote Epson America's EpiqVision Mini projector in tandem with their Nintendo Switch console and the new Nintendo Switch Sports Game. 

The objective was to position Epson as the “go to” projector brand for gaming by aligning with a top-tier video game brand.

The cross-functional promotion included a press release, display ads, email marketing, and social media marketing. It generated 171M impressions and had a 26% email opt-in rate - over performing expectations by 71%. 

​​​​​​​Role: Strategy & Planning, Contract Negotiation, Marketing Direction, Budget Oversight, Project Management, Media Buying.