Santa Catharina Pizzeria new management enlisted me to help re-design the cooperate brand, focusing on a vintage aesthetic to add a more nostalgic demeanor to match the new decor. This was presented the challenge of working to restricted palette of different shades of brown. In order to add diversity to these earth tones I used underlining pictures based on retro Italian culture such as Vespa's, traditional Italian dishes and landscape vista's to encompass as authentic Italian heritage. This theme and design was also applied to the business cards, menus and other corporate overheads, thus adding a continuity throughout the property.
Project: Packaging design, cutting die and design of the chocolate banderole
Client: Pizzeria Santa Catharina
Date: October 2013- June 2014
/ LOGO DESIGN negativ version
/ LOGO DESIGN coloured version
/ COUPON DESIGN
/ COUPON DESIGN
/ COUPON DESIGN
/ BUSINESS CARDS common version
/ BUSINESS CARDS common version
/ BUSINESS CARDS individualised version
/ CARDS Business Cards (common and individualised) and guest coupon
/ BUSINESS CARDS common and individualised version (backsides)
/ BUSINESS CARDS common and individualised version (backsides)
/ MENU for dishes
/ MENU for dishes
/ MENU for dishes
/ MENU for dishes
/ MENU for dishes
/ UNDERLAY for plates
/ UNDERLAY for plates
