M&C SAATCHI | TVC VIDORAN GUM | 2023
The Background
In every child's growth, there are always developmental milestones for each age range. Just like them being able to wear their own clothes, able to run without falling, or able to wash & wipe their own hands.
To fulfill all the milestones, kids must be given milk that meets the requirements.
Just like vidoran who already fits the requirements.
The Idea
With that being said, we came up with the idea "Jangan Asal Susu" (We can't be careless when choosing the milk for kids).
A campaign that portrays how mothers should carefully choose the milk for their kids with the proper nutrition like from vidoran.
The Story
The idea for the story is The Right Choice for The Right Growth. This is a film that portrays mothers who recommend other mothers to choose their milk with proper nutrition like what vidoran has.
Agency: M&C Saatchi Indonesia
Client: VIDORAN (Tempo Scan Group)
Chief Creative Officer: Dami Sidharta
Creative Group Head: Yusuf Syafriansyah
Sr. Art Director: Farven Hadinata
Copywriter: Galih Perdana
Sr. Graphic Designer: Naufal Akram
Producer: Idham Bhakti Utama
Film Director: Adi Winoto
Production House: Ostrich Film
