M&C SAATCHI | VIDORAN XMART RAMADAN CAMPAIGN | 2023
The Objective
To remind consumers to have vidoran during suhoor and iftar.
The Problem
Sometimes kids misunderstand the meaning of fasting. They think, enduring it from suhoor to iftar is enough. When actually the essential of fasting is more than that.
This is where the role of mom is needed, to teach kids about doing good during Ramadan instead of just fasting. vidoran with its good nutrition supports kids to do good during a full day of fasting.
The Idea
We come up with the idea "Kuatkan Niat Baik dengan Nutrisi Baik" that came along with the expression #KuatPuasaCerdasBuatKebaikan. A campaign that shows goodwill is not enough if its not supported by good nutrition.
To spread massive awareness about our campaign we created a digital activity through a Photo Competition where we invite mothers to share their moments during Ramadan in Instagram. Mothers who tell their story by the caption in the most interesting way will win the competition.
Agency: M&C Saatchi Indonesia
Client: VIDORAN (Tempo Scan Group)
Chief Creative Officer: Dami Sidharta
Creative Group Head: Yusuf Syafriansyah
Art Director: Farven Hadinata
Copywriter: Galih Perdana
Sr. Graphic Designer: Naufal Akram
Producer: Idham Bhakti Utama
Director: Bagas Nugraha
Production House: Wiz.inc
