M&C SAATCHI | POLARIS DIGITAL CAMPAIGN | 2023
The Objective
Millennials and Gen-Z love to explore and find new things. There is satisfaction when they discover something that they have never seen or felt before.
So, here's the role of Polaris, a fun and fresh drink, that exists for people who love to explore or to find the hidden unique taste.
The Idea
That's why we came up with the idea #exPOLrasiSegarnya. A campaign that showcases the excitement in people's exploration of unique things accompanied by Polaris.
Behind The Explorations
Agency: M&C Saatchi Indonesia
Client: Polaris (Tempo Scan Group)
Chief Creative Officer: Dami Sidharta
Creative Group Head: Yusuf Syafriansyah
Art Director: Ario Rosady
Copywriter: Galih Perdana
Graphic Designer: Vincentius Chrishandy
Director: Bendolt
Production House: Ostrich Films
