Spejdersport has a range of 100% waterproof products. To communicate this we created stencils with shapes of their products. The stencils were placed on pavements around the city of Copenhagen, and a 100% water resistent spray was applied on top, so that when it rains the message revealed itself by being completly dry.
(A casevideo of this project is in the making)
The technology:
The campaign:
Text: 100% waterproof raintrousers. SpejderSport.
Text: 100% waterproof rubber boots. SpejderSport.
Text: 100% waterproof rainjackets. SpejderSport.
Text: 100% waterproof sportbags. SpejderSport.
